KIKI Health Pure Marine Collagen Powder is a purified hydrolysed collagen sustainably sourced from MSC certified fishery. Naturally high in protein, it contributes to growth and maintenance of muscle mass and bones. Collagen is the most abundant protein in the human body and is the component of skin, bones, muscles, cartilage, ligaments and connective tissues. Collagen is the substance that holds the body together and forms a bond to provide strength, elasticity and structure. Unfortunately, collagen production naturally depletes as we age.