Weleda Pomegranate Firming Day Cream is a moisturising, nutrient rich cream to help reduce the appearance of wrinkles, improves skin elasticity and protect the skin from harmful exposure to the elements. Organic pomegranate seed oil and organic argan kernel oil intensely nourish the vitality of ageing skin. Dermatological test shown that after 28 days of use depth of wrinkles reduced by 14%* and skin elasticity improved by 11%**.* Measurement of depth of wrinkles with PRIMOS, test with 20 subjects in 2009 ages 41-70 years. ** Measurement of skin elasticity with a cutometer, test with 20 subjects in 2009 ages 41-70 years.