How will B12 help me? Vitamin B12 (or cobalamin) is a water-soluble vitamin that is important for, enzymatic reactions, normal blood formation, neural function, and the metabolism of proteins, fats and carbohydrates. Absorption of vitamin B12 from foods requires many steps; initially hydrochloric acid in the stomach separates B12 from protein, then the B12 combines with a protein made by the body and is then absorbed. Any disease, condition or medication that interrupts any of these steps will affect or prevent absorption. The symptoms of vitamin B12 deficiency can develop slowly and worsen over time. Some people may experience no symptoms, despite low levels of the vitamin. Deficiency can cause weakness, fatigue, nausea, heartburn and even numbness. The good news is most deficiency symptoms will go within 48 hours of addressing the imbalance. B12 supplementation is essential for people that follow a plant-based diet such as vegetarians and vegans, but also those with digestive disorders such as IBS or colitis. Our superior quality B12 is a perfect addition to your regime. Patented My Cell technology allows B12 to be absorbed through the bloodstream, and has up to 99% bioavailability, higher than tablets or sublingual forms. Why are these different to my usual supplements? These products are formulated using unique and patented My Cell™ Technology developed after years of intensive research by our Swiss partner company. The micellisation process involved means that the products’ active ingredients offer a bioavailability of up to 100%. What are Micelles? Micelles are the body’s mechanism to absorb oil-based substances. However, the natural formation of micelles within the body is insufficient to support the body’s daily needs. Stabilised My Cell™ Technology is the science being able to take oil-based substances, which are found in most supplements, and then make them water-soluble. Optimal Bioavailability Bioavailability is the measure of how much of an active ingredie
