Magnesium is an important mineral for hundreds of processes throughout the body, yet nearly 2/3 (66%) of Americans are Magnesium deficient. This could be even higher among kids since it can be a challenge to get your kids to eat a balanced diet. That’s where Calm Specifics Kids comes in. Calm Specifics Kids is formulated just for kids, featuring multi-award-winning Natural Vitality’s Calm magnesium. Plus, we’ve added a unique blend of vitamins and minerals to support Calm + Focus…with a great taste kids will love!