Our Organic Matcha Green Tea Powder is exclusively grown in the ancient city of Kyoto in Japan, where the Japanese tea culture was developed and used for nearly a millennium in tea ceremonies. Grown and produced close to the river in fertile rich soil, using traditional techniques to grow the highest grade Matcha possible. Only the first young, most tender leaves are picked in each spring harvest. They are shadow grown – avoiding direct sunlight, which stimulates chlorophyll growth. They are then milled into a fine powder to create an ultra fine, vibrant green powder. Thanks to the special conditions and growing techniques, our Matcha is smooth and mellow, with a subtle and noble aroma. Our Organic Matcha Powder is naturally packed with high levels of vitamins and minerals that contribute to a wide range of benefits.