How will Curcumin help me? Turmeric has been used for thousands of years in Ayurvedic medicine and recent studies back up the medicinal claims of this herb. Turmeric’s active compound, curcumin makes up only 3% of the whole plant, meaning whole dried herbal supplements may not be very potent. Curcuminoids, the active constitutes of turmeric have also shown potent anti-inflammatory effects, however, they are very poorly absorbed, rapidly metabolized, and quickly eliminated. Once in the plasma, however, curcumin is quite stable and even permeable to hard-to-reach tissues, like the brain. The challenge, therefore, has been to find a way to stabilize curcuminoids in the gut and deliver them to the plasma without the use of synthetic agents or substances that are otherwise undesirable. Curcumin is a potent antioxidant that can neutralise free radical damage and may also increase the activity of the body’s own antioxidant enzymes. Using technologically advanced My Cell delivery technology, this supplement overcomes the barriers preventing absorption, allowing the active compounds to get to work quickly. By by-passing the digestive system through a sublingual delivery system, we eliminate the risk of stomach upset too. Why are these different to my usual supplements? These products are formulated using unique and patented My Cell™ Technology developed after years of intensive research by our Swiss partner company. The micellisation process involved means that the products’ active ingredients offer a bioavailability of up to 100%. What are Micelles? Micelles are the body’s mechanism to absorb oil-based substances. However, the natural formation of micelles within the body is insufficient to support the body’s daily needs. Stabilised My Cell™ Technology is the science being able to take oil-based substances, which are found in most supplements, and then make them water-soluble. Optimal Bioavailability Bioavailability is the measure of how much of an active ingredie
