Alima Pure Luminous Shimmer Blush is a pure, luscious and richly pigmented blusher that applies sheerly to effortlessly impart a luminous glow to the cheeks, but can also be easily built up to achieve more intensity if desired. Fake a natural rosy, “just in from being outside” look with this mineral blusher that is made from 100% pure pigments and is free from preservatives.